GREAT Women is a brand platform that merges capacity development and enterprise collaboration directions to enable womens’ economic empowerment. The acronym means Gender-Responsive Economic Actions for the Transformation of Women. The brand platform creates eco-systems of enterprise support. Through the value chain of both products and services, it brings women microenterprises and entrepreneurs into inclusive business models enabling vulnerable women to participate and have direct influence in it. The brand platform supports and gives women entrepreneurs access to national and global markets. It constantly looks for the gaps in the supply chains, creating value and empowerment.